Macro
Macro relates to the bigger aspects, the main themes of a media piece.
Genre
The genre is the group of film or video that is done and is determined by the types footage involved. For example if the film includes fast paced, active scenarios the genre is most likely going to be action or thriller. The are a range of different genres: horror, action, comedy, romance and more.
Representation
Representation relates to how finer aspects relate to the general representation of a theme. For example, by analysing clothing in a scene, you can further relate this to a person or place. This demonstrates how representation is used when analysing a scene or piece.
Audience
First of all, to define, an audience is a collection of people that view or listen to pieces of media. So when using the audience in macro analysis we are inquiring how the pieces of media relate to the audience. Whether it is for a target group, or what types of media link to the greater group of people. We also use it when link smaller aspects (micro) in our analysis. For example what impacts actions in the piece will have on the audience.
Institution
A media institution is a large organisation that owns smaller media groups in the industry. So when linking macro to micro analysis in relation to institution, we are linking how the scene or cinematography relates to the organisation. So for example how a setting relates to the BBC and what we are accustomed to seeing from them.
Narrative
The Narrative equates to the way events in a piece of media are put together and displayed to an audience. So when we begin to analyse the narrative we are looking at the way the media is pieced together. For example if linking the narrative to a micro piece, such as the mise en scene, we are looking for how the setting of the scene links to the overall putting together of the media piece. For example how a haunted house relates to a horror movie.
Micro
Micro is the smaller aspects of a media piece that link to the bigger pieces (Macro).
Cinematography
Cinematography is simply the technique of media photography, involving the development of the media and the shooting of it. When linking cinematography to a main theme, we begin to look at how the shooting and development of the film equates to themes like the Genre (how the shot types aid the presentation of the film and what type of film is being portrayed) and how the shots aid the other main themes.
Mise en Scene
The Mise en Scene is basically the setting for a scene. When relating this to main theme, we begin to look at how the setting affects the genre of the film, for example a restaurant for a romantic scene, the representation, how pieces in the setting link to the representation of a person or even country, the audience, what the scene does to affect the audience, e.ct.
Costume and Props
The costume and props relate to how things in the scene link to the general themes. For example how a persons clothing or accessories relate to the representation of a person or place.
Sound
There are many sound effects used in media, for example diegetic and non diegetic sound. When being used in macro and micro analysis it relates to how the sound affects the main theme and what difference it makes to media.
Editing
The editing refers to how pieces in the media are altered or changed to fit the purpose of the media or whether it is to change or cut out excessive pieces in the media. When using it to analyse macro and micro it links to how the editing of the media aids the reflection of the media piece.
Macro and Micro Analysis
Analysis of Breaking Bad scene - Costume and props and Representation
In this scene the main character starts of at a garage where he sells his car to the mechanic. Upon opening the car door he picks up his hat, a black hat.

The hat is shown in a close up shot (above). This connotes that the hat has some power and has a relevance to the main character (Walter's) decision making a close up is also used to make sure that the audience is aware of it and its importance to the scene. When picking up the hat, the hat's focus increases as it comes towards us however when first spotting it, it is completely blurred. This shows that the creators of the scene plan to create a sense of intrigue as we the audience what to know what Walter has spotted and why it is important to the scene. Upon picking up the hat a change seems to be instantly struck in him. He gains a leap in confidence and minutes later we seem pulling into his house drive way with a new car for both him and his son. The hat here is the micro piece, it is a costume prop and when put on by the main character (Walter) it sparks something in him he gains confidence and because bold. This relates to the representation of the character, Walter. It shows us that he is a spur of the moment kind of persons that thinks on instinct and is not afraid to make a bold decision, even more so when he is wearing the hat.
Also when buying the first set of cars, his son feels that the car isn't as good as they could get, he shows this in his facial expression. A close up is then shown of Walter, wearing the hat and thinking about what his son has just let him know. The shot again connotes that the hat has power and strikes confidence in Walter as soon after, without hesitation, Walter and his son appear again in a new set of cars completely different. This also shows the boldness of Walter and in a sense it begins to represent America as a country. A rich country with power, not afraid to spend and be impulsive.